A Fragrant Affair

Year: 2023

This campaign explores scent as a deeply personal journey, where each fragrance tells a story and lingers in memory, shaping our most cherished moments. This campaign highlights the intimate connection between fragrance and emotion, with the tagline reflecting how scent becomes an invisible thread, tying us to people, places, and experiences. This campaign aimes to incorporate artistically integrated type and design treatments while providing an organic design that followed the brand’s identity and current aesthetic.