Love is Blind: Valentines
Year: 2023
This Valentine’s season, Ray-Ban redefines the phrase "Love is blind" by showing that while love may not always be clear, your vision should be. This campaign highlights the connection between clarity in vision and clarity in love, emphasizing that the proper perspective makes all the difference. This campaign fuses romance with innovation, making eyewear more than just a necessity—it symbolizes seeing love, life, and moments with perfect clarity. Ray-Ban frames are not just accessories; they’re windows to meaningful connections.
Out-of-Home: Billboard

Out-of-Home: Bus Shelter

Social: Instagram



The "Perfect Match Mirror" (Personalized Try-On)
Couples or friends can stand in front of an interactive smart mirror, which analyzes their face shape and recommends the perfect Ray-Ban frames for each person. The mirror takes a picture of them wearing the glasses and instantly sends it to their phones.
