Wild Wonders Await
Year: 2023 & 2025
This campaign brings the animal kingdom's magic to life through a playful, kid-centered approach. By blending imagination with real-world wildlife, the campaign taps into children’s natural curiosity and love for storytelling, making the zoo experience feel like an adventure even before they arrive. Using vibrant, engaging visuals and interactive elements fosters a deep connection between kids and nature, encouraging them to explore, learn, and create. Through this imaginative lens, the campaign transforms a visit to the zoo into an exciting journey of discovery, inspiring young minds to engage with wildlife in a fun and memorable way.
Out-of-Home
Magazine Coloring Pages
This deliverable brings the magic of the zoo beyond its gates with interactive magazine coloring pages featuring adorable animal illustrations. Designed to spark creativity and engagement, these pages invite children to bring their favorite zoo animals to life with their artistic touch. More than just an activity, the coloring experience encourages curiosity about wildlife, reinforcing a sense of connection to nature and conservation outside the Zoo.
Animal Face Masks
This initiative gives kids animal masks, transforming their zoo visit into an interactive adventure. The masks enhance engagement, spark curiosity about wildlife, and serve as fun, educational souvenirs.
Social: Instagram AR filter
This Filter allows kids and families to transform into their favorite zoo animals through an interactive Instagram AR filter, recreating the same fun experience as the physical masks without needing to visit the zoo. With animated masks of lions, pandas, and elephants, users can roar, growl, or trumpet from anywhere. This fun, shareable experience sparks curiosity about wildlife while promoting zoo visits playfully.
Social: Instagram Carousel
