Unfiltered by Dove
Year: 2023
I expanded Dove’s “The Self-Esteem Project” for this campaign to further promote self-confidence and authenticity in the digital age. The initiative focuses on normalizing unfiltered beauty by eliminating filters and editing alterations. I developed a three-part campaign featuring The Unfilter—a digital filter that reinforces positive affirmations without modifying physical appearance—alongside an interactive urban mirror designed for audience engagement through mirror selfies and a series of digital and billboard advertisements.
Social: The Unfiltered Filter
Instagram story filter that reinforces positive affirmations without modifying physical appearance. Unlike traditional filters that alter physical appearance, this filter enhances confidence through positive affirmations while keeping the user’s natural features untouched. By encouraging individuals to embrace their unedited selves, the Unfiltered Filter transforms social media interactions into a celebration of real beauty, reinforcing the message that self-worth isn’t defined by digital perfection.
Social: Instagram Carrousel
Out-of-home: Self Love mirror
The Self Love Mirror turns urban mirror selfies into moments of self-affirmation. Placed in busy areas, it features empowering messages, encouraging self-celebration over comparison and promoting self-acceptance.
Out-of-home: Billboard
